Letters, notes, and where our clothes come from.

2026-03-18 · Aisha Rahman

Spring 2026 — a letter from Aisha

On what we're releasing this season, why we cut the Basma Velvet in plum, and a shorter answer than I should give about why it's all burgundy.

2026-02-22 · Sara Hussain

How to style a silk hijab without it slipping

Five practical tricks that don't involve twelve pins or a whole YouTube tutorial.

2026-01-14 · Noor Abbas

Working with Merve Kılıç on the Safiya print

Behind the six-month process of getting one dress's print right.

2025-11-10 · Aisha Rahman

The case for a wool abaya in a hot country

Yes, even in Dubai. Here's when wool is the right answer — and when it isn't.

2025-09-02 · Aisha Rahman

What 'modest' means to the women who actually buy our clothes

Three customer interviews and what we learned about designing for a word that gets misused constantly.